Devin Pickering | Designer & Web Developer
Designer & Web Developer




Web Manager
Mysterious Package Company
June 2017–January 2018
Essentially a CTO position I am responsible for every tech deployment, all online marketing, designing, developing and deploying front-end landing pages and assets including social ads and Google experiments. I lead a team of back-end developers in the pursuit of clean, highly functional and seamless user experience while consistently improving conversion rates.

Senior Design Director
Mary Brown’s Famous Chicken & Taters
May 2016–June 2017
Senior Design Designer for Canada’s fastest growing franchise. Guardian of the brand and all of the collateral that is produced in both the online and offline field. Every day is different. One day may involve looking at how to redesign our online presence through our website or social campaigns. The next may be looking at our printed materials and developing collateral to Franchisees support. The following I’m designing billboards and national press ads to launch new programmes and the next could be developing brand standards to ensure that we are all talking in the same voice. I influence every element of the marketing mix; the look and feel of a great Canadian brand, both locally and nationally; and contribute at all stages of campaigns from conception to execution.

Designer, Web Developer & Founder
iceDive Creative Solutions Inc.
January 2008–2016
iceDive Creative Solutions is a full-service, professional design business located in the city of Toronto, Ontario Canada. I specialized in designing and developing highly customized websites unique for every client. I started the company while studying in University and after a few years sold it to a larger design agency. My core responsibilities included:

  • strategic consulting, including business plan & sales strategy development 
  • meeting clients to identify their needs and liaising regularly with them 
  • drawing up detailed website specifications 
  • designing sample page layouts including text size and colours - designing graphics, animations and manipulating digital photographs 
  • registering web domain names and organizing the hosting of the website 
  • presenting initial design ideas to client 
  • coding using a variety of software 
  • working with different content management systems 
  • search engine optimization 
  • meeting relevant legal requirements such as accessibility standards, freedom of information and privacy
  • designing the website’s visual imagery and ensuring it is in line with company branding policy or the requirements of the client 
  • proofreading content and grammar and making changes where necessary 
  • editing content, debugging code and re-designing web pages 
  • working with other web specialists including web developers and graphic designers 
  • liaising with outside agencies 
  • testing the website to ensure it is working 
  • handing the completed website over to the client 
  • post-sales technical support 
  • training client’s staff 
  • researching current design trends  
  • continual professional development to keep up to date with new software developments


Bachelor of Design Honours Degree 2014
York University / Sheridan College (YSDN)
YSDN is the first and largest program in Ontario that offers the Bachelor of Design Honours degree and supports all aspects of the design field. It is an internationally recognized four-year specialized honours degree. It is a comprehensive graphic design program that offers students an intensive and professional education in intimate, student-centered  learning environments.

Visual Communications Certificate 2006
International Academy of Design & Technology



  • Problem Solving
  • Project Management
  • Resourceful
  • Personable
  • Articulate
  • Working within timelines

Tech Specs.

  • OSX / Windows / Linux
  • Slack
  • Balsamiq Mockups 3
  • Sketch
  • Adobe Photoshop
  • Adobe Illustrator
  • Adobe InDesign
  • Adobe Premiere
  • Adobe After Effects
  • Google Chrome Inspect.
  • HTML5/CSS3
  • SEO Best Practices
  • Bootstrap/Foundation
  • Wordpress
  • Squarespace
  • Shopify
  • Mailchimp
  • Klaviyo & more

Check me out on LinkedIn